ASIA: Diageo appoints head for new south-east Asia marketing unit
Siew-Ting Foo is marketing chief for Diageo's new consumer marketing unit in south-east Asia
Diageo has installed a boss for its new south-east Asia consumer marketing unit.
Siew-Ting Foo, previously marketing director for Diageo's brands for Moet Hennessy Diageo, China, has moved up to the newly-created role of marketing director for the unit. In the role, Foo will work “closely with in-market teams to develop and execute visionary marketing strategies”, the company said.
Foo, who began her career with Diageo in 2006, has worked primarily on the marketing of the group's whisky brands in Asia.
Graeme Harlow, MD of Diageo south-east Asia, said: “She (Foo) will be an asset to Diageo’s operations in south-east Asia as we aim to take our consumer marketing strategy to even greater heights.”
Diageo's south-east Asia business suffered in its last full-year results, with sales and volumes both falling by 25%, primarily caused by tax hikes and political unrest in Thailand.
The world’s leading spirits producer, Diageo also ranks 23rd in the global wine market. This profile analyses the challenges faced by Diageo’s wine operations, which sit uncomfortably with the company...
North America continues to be Diageo’s largest region by operating profit. Despite the maturity of the US market, Diageo hopes to strengthen its premium core brands such as Smirnoff, Johnnie Walker, a...
Analyses of the leading companies in the alcohol industry...
Spirits in Global industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2009-13, and forecast to 2018). The profile also contains...
- Brown-Forman's march on premium whisk(e)y -Comment
- Will US consolidation leave craft alcohol exposed?
- Are consumers getting tired of consuming?
- Where does AB InBev see the future of beer?
- Should Boston Beer Co put up the For Sale sign?
- Brown-Forman to buy BenRiach Distillery Co
- AB InBev snaps up Italy's Birra del Borgo
- Smirnoff Ice Electric flavours - NPD
- Bacardi rolls out new global Martini ad - video
- Brown-Forman appoints new GTR marketing head
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Consumer and Market Insights: Wine Market in China
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends
- What Next for Beer and Brewers Following the MegaBrew Deal?
- Emerging Drinks Industry Trends