Diageo appoints Oliver Loomes to Guinness role

Diageo appoints Oliver Loomes to Guinness role

Diageo has appointed its marketing and innovation director for Ireland, Oliver Loomes, as its new global brand director for Guinness.

Loomes will replace Brian Duffy, who has moved to become Diageo's global category director for the company's entire beer portfolio, which also includes Red Stripe, Windhoek and Harp. Loomes will take up the position on 1 March, Diageo said today (3 February).

Guinness contributes to around 12% of Diageo's annual net sales and the brand reported sales of GBP1bn (US$1.6bn) in the drinks giant's last fiscal year, to the end of June 2010.

Loomes has been with Diageo for 12 years and has most recently led the development and organisation of the Guinness 250th anniversary celebrations in Ireland in 2009 and Arthur's Day celebrations in 2010. Loomes' replacement has yet to be announced.