US: Diageo adds “spice” to Captain Morgan line

By | 25 November 2008

Diageo has rolled out a new blend of its Captain Morgan rum brand across the US.

Captain Morgan 100 Proof Spiced Rum is an alternative to the original rum, targeting drinkers looking for a "full-flavoured" taste, the company said today (24 November).

"Captain Morgan 100 Proof Spiced Rum offers a hint of vanilla and dry fruits, creating an exceptionally different and smooth taste," said Nagisa Manabe, vice president of Captain Morgan.

The brand extension is available nationwide in a range of sizes from 50ml to 1.75l.

Sectors: Spirits

Companies: Captain Morgan, Diageo

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US: Diageo adds “spice” to Captain Morgan line

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