Diageo is expanding its Blossom Hill offering in the UK beyond California.

The drinks giant's UK wine arm, Percy Fox, announced today (25 February) that six news wines from three other wine-producing countries are set to launch in the country in the coming weeks.

The Blossom Hill selection will comprise a Pinot Grigio and a Montepulciano d'Abruzzo from Italy, a Sauvignon Blanc and a Cabernet Sauvignon from Chile, and a Chenin Blanc and a Shiraz from South Africa.

"When we speak to consumers, we find that they are keen to explore new wine regions and try new wines, but they often lack confidence and end up buying the same wines every time," said Erin Hurst, innovations manager at Percy Fox. "The aim of the new Blossom Hill range is to give people the confidence to try new wines, with the reassurance that such a well-known and loved brand gives."

The range, which will be sealed under screwcap, will be positioned just above the core varietal range of Californian wines at between GBP5.49 (US$10.81) and GBP5.99. Off-trade listings include Tesco and Asda, with Tesco stocking the wines from the end of this week, while wholesaler Coors will offer the range to the UK on-trade.