Puerto Rican rum producer Destilería Serrallés has launched into travel retail after a link-up with Haleybrooke International. 

A spokesperson for the producer confirmed to just-drinks yesterday (12 March) that the move represents the company's first venture into the travel retail channel. Haleybrooke International will be the exclusive agent for Serrallés' brands, with primary focus on the Don Q Puerto Rican rum brand, especially Don Q Gran Añejo. 

John Eason, vice president and national sales Manager at Serrallés USA, said: “We are extremely pleased to have forged an alliance with a company with a tremendous pedigree in the travel retail space as Haleybrooke International. We look forward to now offering consumers throughout The America’s the opportunity to enjoy our world-class craft rums.”

Patrick Nilson, President of Haleybrooke International added:  “With rum’s growth throughout The Americas, this is an exciting time and Haleybrooke looks forward to building this award-winning line of rums in duty free.”