Click through to view Demijohns Wild Bullace Liqueur

Click through to view Demijohn's Wild Bullace Liqueur

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Demijohn's Wild Bullace Liqueur  

Category - Fruit liqueur, 22% abv

Available - From this week

Location - Demijohn shops in Glasgow, Edinburgh and York, also online

Price - GBP4.80 (US$7.65) per 10cl

Distribution - Demijohn

Demijohn has launched a liqueur based on wild bullace, a member of the plum family that is similar to the sloe berry.

The bullace is picked in Worcestershire and fermented in gin for a damson-like taste with a slight bitter twist, Demijohn said. The new product targets the summer cocktail market and comes in a bottle celebrating the Queen's diamond jubilee, which takes place on 4 June.

“We are fervent about using hedgerow fruits and flowers to produce original and delicious drinks and our Wild Bullace Liqueur is exactly the type of fruit liqueur we love and as well as drinking it can be used as the basis for sauces and cocktails,” said Demijohn managing director Angus Ferguson.