USA: Delicato Vineyards names Balzac as PR Agency
By Company Press Release | 20 October 2000
Delicato Vineyards has retained Balzac Communications & Marketing of Napa as its sole public relations agency, winery Vice President of Marketing Kathy McAfee announced today. Balzac will be responsible for all public relations activities for the winery and its wines, including Delicato Family Vineyards wines, Monterra wines and the upcoming release of its new ultra-premium wine, Delicato Monterey Vine Select. "This is a dynamic and exciting time for our winery," she added. "Our goal is to be recognized as a highly regarded wine brand. We have in place remarkable resources, including our world-class San Bernabe vineyard in Monterey, and a winemaking and production team which is second to none. In short, we have an excellent story to tell and Balzac's creativity and expertise will help us tell it." Founded in 1924, Delicato winery has developed a remarkable portfolio of vineyard properties, including the famous San Bernabe Vineyard in Monterey. From these estate vineyards, the family is introducing a series of world-class, award - winning premium wines bearing the Monterra, Delicato Monterey and Delicato Family Vineyards labels. Balzac Communications & Marketing was founded in 1991 by Paul Wagner, and has become the leading Public Relations Agency in the wine business. Based in Napa, the agency specializes in food, wine, and hospitality public relations.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
Delicato Vineyards has retained Balzac Communications & Marketing of Napa as its sole public relations agency, winery Vice President of Marketing Kathy McAfee announced today. Balzac will be responsible for all public relations activities for the winery and its wines, including Delicato Family Vineyards wines, Monterra wines and the upcoming release of its new ultra-premium wine, Delicato Monterey Vine Select. "This is a dynamic and exciting time for our winery," she added. "Our goal is to be recognized as a highly regarded wine brand. We have in place remarkable resources, including our world-class San Bernabe vineyard in Monterey, and a winemaking and production team which is second to none. In short, we have an excellent story to tell and Balzac's creativity and expertise will help us tell it." Founded in 1924, Delicato winery has developed a remarkable portfolio of vineyard properties, including the famous San Bernabe Vineyard in Monterey. From these estate vineyards, the family is introducing a series of world-class, award - winning premium wines bearing the Monterra, Delicato Monterey and Delicato Family Vineyards labels. Balzac Communications & Marketing was founded in 1991 by Paul Wagner, and has become the leading Public Relations Agency in the wine business. Based in Napa, the agency specializes in food, wine, and hospitality public relations.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
US: Coors appoints PR agency for beer brands
A new public relations agency has been appointed for two of Coors Brewing Company's beer brands.
SWEDEN: State monopoly launches PR offensive
Sweden's state-owned retail monopoly Systembolaget is launching an SEK8m (US$960,000) ad campaign to defend its hold on alcohol sales in the country.
US: Delicato joins synthetic closure bloc
Delicato Family Vineyards is abandoning corks completely in favour of alternative closures.
