Product Launch - US: Delicato Family Vineyards' Charonge

By | 31 August 2012

Click through to view Delicato Family Vineyards Charonge

Click through to view Delicato Family Vineyards' Charonge

view 1 related image

Delicato Family Vineyards' Charonge  

Category - Wine, white, California, fruit flavoured, 13% abv

Available - From now

Location - US, nation-wide

Price - SRP US$12

Delicato Family Vineyards has launched an orange-infused white wine, which the company claims pioneers a new category of super-premium fruit-flavoured wines.

Charonge was released last month and sales have been “brisk”, Delicato said on Wednesday (29 August). The drink will be marketed through social media and on-trade tastings and promotions, the company said.

Last week, a study showed that wine consumption in the US climbed by 3% last year despite economic concerns.

Show the press release

 

Charonge - White Wine with a Twist of Orange - Brings a Brand New Taste to Wine

NAPA, Calif., Aug. 29, 2012 /PRNewswire

Hot and thirsty wine lovers across America this summer are discovering a brilliantly innovative and refreshing new treat: Charonge - a California White Wine blended with natural orange flavor. Created by Coastal Wine Brands, a division of Delicato Family Vineyards, Charonge is pioneering a brand new category of super-premium, fruit-flavored wines, following the well-established market for fruit-infused spirits and craft beers. Released in July, Charonge already is making its mark with brisk sales at major wine retailers across the U.S.

This bright, beautifully made wine was conceived by Jim Ferguson, vice-president and general manager of Coastal Wine Brands, during a trip to New York last summer. While sharing a bottle of California Chardonnay with a friend in his backyard, Ferguson noticed that his friend's wife was drinking fruit-infused vodka while his adult daughter was enjoying a beer with an orange slice.  Feeling a little left out, Ferguson grabbed a citrus slice and tossed it into the Chardonnay. His friend was momentarily nonplussed, but after a few sips, both agreed the wine was better with the infusion of the orange. Sensing an opportunity to create a vibrant new niche in the wine market, Ferguson took his idea back to Coastal Wine Brands and Charonge was born.

Carrying a suggested retail price of $12, Charonge is zestily fruity with fresh orange blossom, peach/apricot and yellow plum aromas. On the palate, it delivers crisp, wonderfully refreshing orange, papaya and yellow apple flavors that are enlivened in the wine's long, snappy finish by a slight spritz. Charonge stands out not only for its unusual composition and sterling quality, but also for its chic and radiant frosted bottle. Light, thirst-quenchingand fun, Charonge isthe perfect beverage for a warm summer evening or a night on the town dancing. It's also a fine accompaniment to spicy foods like Mango Pico de Gallo, Blackened Chicken with Avocado Salsa,and Grilled Mahi Mahi with Couscous.

The two most common comments Charonge elicits from consumers at live tastings are: "I have never seen anything like this before," and after their first taste of the wine, "Wow that is really refreshing!"

Befitting its trend-setting status, Charonge is being promoted via a social media campaign focused on parties, tastings and promotions in bars and restaurants. For more information about Charonge, visit www.charongewine.com.

About Coastal Wine Brands

Coastal Wine Brands is a division of Delicato Family Vineyards dedicated to producing premium private label wines and developing new, cutting-edge wine brands. With an 88-year tradition of family winegrowing and a bevy of award-winning wines to its credit, Coastal Wine Brands is committed to crafting innovative, high-quality products for the U.S. wine drinker.

 

SOURCE  Delicato Family Vineyards

 

Original source: http://www.prnewswire.com/news-releases/charonge---white-wine-with-a-twist-of-orange---brings-a-brand-new-taste-to-wine-167817945.html

Sectors: Product launches, Wine

Companies: Delicato

There are currently no comments on this article

Be the first to comment on this article

Read further items in this columns

The Launch Pad - Product Launches

Here's where we bring together all of the product launches covered on just-drinks.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page