Product Launch – GLOBAL: DeLeon Tequila's Leona

Award-winning DeLeón Tequila, world-renowned for its ‘luxury with an edge’ persona, introduces its highly anticipated reserva - Leóna. This prolific spirit unlike any other is available beginning December 21, 2012, the last day of civilization according to the Mayan calendar (www.thelastdrink.com).

Leóna is the crown jewel of the DeLeón Tequila portfolio. This exemplary Reserva is made from 100% pure blue weber agave and utilizes the purest water in Mexico, drawing from DeLeón’s three natural spring wells. The tequila is distilled in the white glove facility of the DeLeón fabrica, then aged 34 months in legendary Sauternes barrels.

“As the creator of DeLeón, I take pride in each and every step of design, branding and most importantly, the flavor profiles,” says Brent Hocking, Founder and CEO of DeLeón Tequila. “I also blend and age all DeLeón products personally. I believe once you taste the Leóna, you will understand why I call it ‘The Reckoning’.”

Presented in a limited edition black box with a python flask, Leóna is the epitome of DeLeón’s signature ‘luxury with an edge’ appeal.

In true DeLeón fashion, DeLeón Tequila recently opened the doors to its decadently designed Los Angeles showroom on Melrose Avenue, unveiling a space which exudes luxury, sex appeal and the unmistakable legendary rock 'n’ roll vibe conveyed how only DeLeón can. “It gives everyone an opportunity to really feel and live the lifestyle first hand,” says Hocking.

The venue serves as an exclusive event space for parties hosted by Hollywood’s elite, musical performances and private tequila tastings for high-profile guests.

About DeLeón Tequila

DeLeón Tequila is certifiably the purest tequila on record. It is produced at the highest point of any tequila in Purísima del Rincón, Guanajuato, Mexico. The town, named after the Immaculate Conception, literally translates to the "purest of the corner." DeLeón Tequila effortlessly blends together authentic Mexican heritage with the edge and sophistication of modern taste. 

Awarded Best in Show Grand Champion at the World Beverage Competition two years in a row and named Grand Prize Winner in Robb Report 2011 & 2012 “Best of the Best.” DeLeón is the new benchmark for tequila. Quite simply, DeLeón is the purest expression of agave botanicals in the world today.

Original source: Company Release