Delegat's Wine Estate, producers of New Zealand wine Oyster Bay, is to establish a wholly-owned sales subsidiary in Canada to represent the brand.

The establishment of Oyster Bay Wines Canada follows the company's model of using wholly-owned in-market sales subsidiaries in the UK, Australia and the US, the company said today (11 March).

The team, which will begin operating in June, will be led by national sales manager Daryl Prefontaine, with sales teams to be established in the provinces of Alberta, British Columbia, Ontario and Quebec. Sales agents will be appointed in the remaining provinces.

"We look forward to working directly with our customers to further the growth of Oyster Bay in Canada," the company said.

Oyster Bay was launched in Canada in 1991 and was one of the first markets the brand was introduced in.