Product Launch - UK: Del Monte's Just Juice Mango

By Andy Morton | 11 October 2012

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Del Monte's Just Juice Mango

Category - Still juice, mango

Available - From this week

Location - UK, wholesalers

Price - Info not yet available, comes in 1-litre cartons

Distribution - The Gerber Juice Co

The Gerber Juice Co has released an exclusive flavour of Del Monte's Just Juice range to the UK market.

Del Monte's Just Juice Mango is made with Alphonso mango from India, the company said yesterday (11 October). The company hopes to gain from the growing popularity of exotic flavours in the UK, with mango blends growing about 20% year-on-year, according to IRI figures, Gerber said.

In July, just-drinks' Ray Rowlands noted that, while cola and orange are still the top-selling drinks flavours in the world, global tastes are slowly changing.

Show the press release

Just Juice launches a new mango juice drink as Britons’ taste for exotic flavours increases.

With more than 25 years of expertise in creating juice and juice drinks, Just Juice has long been the trusted brand for superior quality and taste. The new juice drink contains the high quality Alphonso mango sourced from India, renowned for its sweetness and rich flavour.

Exotic flavours are soaring in the popularity within the UK, with mango blends growing more than most flavours year on year. According to recent data*, mango juice and juice blends are now worth 54m (+19.1% YOY), with volumes now at 34.8 million litres (+23.1% YOY).

Just Juice mango is available in a 1 litre carton from cash and carries and wholesalers. It is a positive edition to the already extensive Just Juice range of orange, apple, cranberry, grapefruit, tomato and pineapple which are available in one shot and 1 litre sizes.

Just Juice appeals to the shopper who prefers a trusted brand over own label for their mid-week treat or top up between main shops. The smaller formats are great for lunchboxes, desk and dashboard diners, wanting refreshment on the go.

Tony Gill, UK Commercial Director, said, “With the huge demand for exotic flavours our Just Juice mango juice drink is the ideal next addition to the Just Juice range. Alphonso mangoes are regarded as some of the finest available and really give this drink its distinctive taste."

Original source: Company Release

Expert analysis

Juice - UK - a snapshot (2011)

Juice in UK by Mintel Global Market Navigator provides you with annual year-end market size data, most recently updated in 2011. This market covers all ambient and chilled liquid sales of fruit and vegetable pure juices, nectars, juice drinks and carbonated fruit juices i.e. which consumers can drink without adding water. It excludes syrups, cordial and squashes where consumers must add water. Market size is based on retail (off trade) and non-retail (on trade) sales. Market size for Juice in UK is given in litres with a minimum of five years' historical data. Market Forecast is provided for five years. Included with this snapshot is socio-economic data for UK. Population, Consumer Price Index (CPI), Gross Domestic Product (GDP), Exchange Rates.

Sectors: Product launches, Soft drinks