Product Launch – UK: Del Monte’s Del Monte Juice

By just-drinks.com editorial team | 11 May 2010

Del Monte’s Del Monte Juice

Del Monte’s Del Monte Juice

Category - Soft drink, ambient juice

Available - Now

Location - UK, Tesco during May with further listings planned

Price - GBP1.25 (US$1.85) for 1-litre Orange Smooth, Orange with Bits, Apple and Grapefruit. GBP1.49 for 1-litre Gold Pineapple, and Mango & Papaya

Distribution - For retailers; Gerber Juice Co. For independents and wholesalers; SHS Sales & Marketing

The re-launch will be supported by a national marketing drive, which will include media promotions, billboard poster campaigns, couponing & special offers, and consumer PR and social media activity.