US: DeKuyper adds Berry Fusion to Pucker range
Beam Global Spirits & Wine has added DeKuyper Pucker Berry Fusion Schnapps to its liqueurs range in the US.
Flavoured with strawberry, raspberry and blueberry, Berry Fusion will be available for sale at on- and off-premise retail outlets in the US from next month. The company said trials had already shown strong consumer approval. It will be sold in 50ml, 750ml and 1-litre bottles.
DeKuyper said the launch will be supported by online advertising and integration into the DeKuyper on-premise programme, "Bump it Up!", which encourages consumers to start with a familiar cocktail and pep it up with a splash of any of the nine Pucker flavours.
DeKuyper has expanded the Pucker range steadily since it first launched Pucker Grape and Pucker Cheri-Beri in 1996, most recently adding Pucker Strawberry Passion in April. The range also includes Pucker Sour Apple, Pucker Watermelon, Pucker Peach, Pucker Raspberry and Pucker Island Blue.
"We continue to innovate our line of DeKuyper liqueurs, schnapps and cordials creating new products to meet consumer demand and expanding flavour profiles," said Chris Mahoney, senior brand director at DeKuyper. "The berry fusion flavour is mixable, versatile and an ideal signature ingredient in a variety of cocktails."
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