BRAZIL: Decision over AmBev Gatorade expected
A decision as to whether AmBev will be permitted to sell Gatorade sports drinks in Brazil for PepsiCo is due shortly, according to local press reports. Four of the seven members of Brazil's top anti-trust body have reportedly decided that AmBev should not be allowed to sell the brand until it divests its own Marathon line of sports drinks.
A spokesman for the anti-trust unit, the Administrative Council of Economic Defense, or Cade, confirmed the reports but added that a final decision could still be months away.
Having acquired Marathon in 1996, AmBev reached an agreement in 2001 to make, distribute and sell Gatorade in Brazil for Pepsi. Cade is currently reviewing whether AmBev should be allowed to keep selling both brands at the same time.
AmBev has said it is prepared to do whatever Cade rules.
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