US: Dean Foods rolls-out Swiss Premium Tea

By | 28 May 2009

US dairy processor Dean Foods is expanding its range to include a ready-to-drink ice tea for the summer.

Swiss Premium Tea will be rolled-out in grocery stores across the country this month and is available in gallon and half-gallon jugs, and single-serve pints, the company said yesterday (27 May).

Flavours include regular and diet with lemon, sweetened tea/southern style and green tea with ginseng and honey flavours.

"To date, Swiss Premium Tea has only been marketed in a number of select markets, yet it is ranked as the third top-selling brand in the country," said Rick Zuroweste, senior vice president and chief marketing officer for Dean Foods. "Added to that, tea consumption has doubled nationally over the past decade. For these reasons, we see tremendous growth and refreshment opportunities by introducing the Swiss Premium Tea brand to a national audience."

Earlier this month Dean Foods priced an offering of 22.5m shares of its common stock at US$18.25 per share. The company said at the time that it expected to receive net proceeds from the offering of around $394m, which it intends to use to repay senior notes which were due on 15 May.

Sectors: Soft drinks, Water

There are currently no comments on this article

Be the first to comment on this article

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page