Energy drink manufacturer DC Brands International has appointed Ashley Coors as national director of distributor sales.

Coors will be in charge of distribution across the US and working with the company's distributors for its Hard Nutrition products.

Her new team will focus on "solidifying distribution and gaining authorisations with all of the key players in the industry", the company said today (25 July).

Richard Pearce, CEO of DC Brands, said: "Ashley is a consummate professional with a heritage and pedigree in the beverage industry that goes back over 100 years. We have been meeting with Ashley and discussing her joining our team for better than a month and we are very proud to announce that we have been able to come to terms."

DC Brands International appointed Martin Bykowsky to the position of chief financial officer in February.