DC Brands has announced the addition of an industry veteran to its board of directors.

The firm said yesterday (17 July) that it has appointed Jim Randall in an advisory role, taking advantage of his experience within the beverage industry.

Randall, who has previously worked with a number of beverage companies including Pepsi, Nantucket Nectars, Glaceau and Izze, will look to up DC's distribution footprint and extend the brand's presence in grocery, convenience stores and food service.

Randall said: "What truly attracted me to DC Brands is president and CEO Richard Pearce. He has that dynamic personality that's required to take a very competitive category and come up with a top package."