Danone's Volvic Sugar Free Touch of Fruit Orange - Product Launch
Volvic Sugar Free Touch of Fruit Orange
Danone's Volvic Sugar Free Touch of Fruit Orange
Category - Bottled water, flavoured
Available - From this month
Location - UK only
Price - RSP GBP0.80 (US$1.15) per 50cl bottle, GBP1 per 1.5-litre bottle
Danone has added a third sugar-free flavour to its Volvic Touch of Fruit range. The two existing flavours are Strawberry and Lemon & Lime.
To support the launch, Danone is planning out-of-home media activity and nation-wide sampling during the Summer.
Last week, the company launched a range of Evian bottled water designed to taste like well-known cocktails.
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