COMMENT: Danone, Yakult bacteria bonanza?

By Datamonitor | 4 May 2005

Danone and Yakult have announced a joint venture to sell probiotic products in India. The move marks the first entrance by either company into the Indian market, in which they are aiming to become leading players. The companies hope to benefit from the growing Indian population and the global trend towards positive nutrition, but they must exercise sensitivity to consumer demographics.

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Danone and Yakult have announced a joint venture to sell probiotic products in India. The move marks the first entrance by either company into the Indian market, in which they are aiming to become leading players. The companies hope to benefit from the growing Indian population and the global trend towards positive nutrition, but they must exercise sensitivity to consumer demographics.

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