US: Danone Waters of America poaches Heineken executive
Danone Waters' North American unit has appointed a new marketing VP.
Olga Osminkina-Jones, a former Heineken brand director, will take on responsibility for Evian and Volvic in the region, Danone Waters of America said this week. Osminkina-Jones will also oversee marketing strategy for Badoit, a sparkling water brand available in France that is growing its distribution in the US.
Eric O’Toole, president for Danone Waters of America, said: “Olga brings tremendous experience and a successful track record of invigorating brands and accelerating brand growth. Her creativity, passion and focus on results will help make our brands more visible and relevant, which supports our mission to bring Danone Waters of America premium brands to as many people as possible and drive growth.”
For a preview of 2014 for the bottled water category, click here.
FEMSA (Fomento Economico Mexicano SA de CV) in Soft Drinks (Mexico)
FEMSA is the leading bottling company for The Coca-Cola Co in Mexico and globally. The company also manages a large retailing division under the OXXO brand with over 10,000 stores across the country a...read more
Synopsis Canadean's "Heineken USA Inc.: Consumer Packaged Goods - Company Profile & SWOT Report" contains in depth information and data about the company and its operations. The profile contains a com...
Heineken N.V. - SWOT, Strategy and Corporate Finance Report, is a source of comprehensive company data and information. The report covers the company’s structure, operation, SWOT analysis, product and...
Société Anonyme des Eaux Minérales d’Evian (SAEME) aims to improve its position in bottled water over the forecast period. The company is expected to continue to invest heavily in advertising, in part...
Heineken N.V. - Strategy and SWOT Report, is a source of comprehensive company data and information. The report covers the company’s structure, operation, SWOT analysis, product and service offerings ...
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