US: Danone Waters of America poaches Heineken executive
Danone Waters' North American unit has appointed a new marketing VP.
Olga Osminkina-Jones, a former Heineken brand director, will take on responsibility for Evian and Volvic in the region, Danone Waters of America said this week. Osminkina-Jones will also oversee marketing strategy for Badoit, a sparkling water brand available in France that is growing its distribution in the US.
Eric O’Toole, president for Danone Waters of America, said: “Olga brings tremendous experience and a successful track record of invigorating brands and accelerating brand growth. Her creativity, passion and focus on results will help make our brands more visible and relevant, which supports our mission to bring Danone Waters of America premium brands to as many people as possible and drive growth.”
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