Danone ups production, reduces bottle size for La Salvetat sparkling water
Danone's bottled water unit has increased production capacity for its French sparkling mineral water brand, La Salvetat.
The company has spent EUR10m (US$11.1m) on a second bottling line at its site in La Salvetat-sur-Agout, near Béziers in the south of France. The new line will specialise in 50cl bottles, whereas the plant has until now focused on 1.25-litre bottles.
Daily output, which currently stands at 1m units, will increase by 300,000 bottles.
"This investment is the biggest undertaken since the opening of the plant (in 1990)," said the plant's director, Bruno Perrier. "The new line is design is based on cutting edge technology."
The decision to dedicate a production line to 50cl bottles "reflects the trend among consumers to seek hydration wherever they are", said Danone. The smaller units are also well-suited to consumption when away from the office or home and to meals on the move, the company added.
La Salvetat's sales volumes have more than doubled over the past decade.
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