Danone has launched a website designed specifically for sales of its Evian water brand in the US.

The website, ShopEvian.com, has been launched "to further reach its (Evian's) consumer base by making its products more easily accessible through this online shopping portal", the company said yesterday (11 March).

Among the items available to buy on the site are the Limited Edition Bottle by Christian Lacroix, which was initially launched in Canada late last year, and the Evian Palace Bottle. The availability of these bottles on the website marks the first time they have been offered for general consumer purchase since being released to the market.

"Evian recognises that consumers are relying more and more on the internet to purchase goods and services," said Jeff Caswell, VP of marketing for Evian North America. "With the creation of shopevian.com, the brand has committed to offering exclusive, luxurious opportunities literally at the fingertips of on-the-go shoppers."

The new site is also accessible via Evian's flagship website, Evian.com.