US: Danone launches label-free Evian bottle

By | 25 June 2013

Click through to view an image of the new bottle

Click through to view an image of the new bottle

view 1 related image

Groupe Danone has unveiled a label-free design for its Evian bottled water brand in the US. 

The new bottle features a smaller logo, while "Evian" is carved into its base, the company said today (25 June). The new design for the US will be available in the brand's 500ml size with "additional" formats due in the next 12 months, the group said. 

It follows a bottle re-design for the US market in 2011

"It's a sharp new look, and we can't wait to see it here, there, and everywhere," said Eric O'Toole, president of Danone Waters of North America.

In April, Paris-based Danone reported a single-digit rise in first-quarter sales and volumes

Expert analysis

2012 Bottled Water in the U.S.

This definitive report on the second largest beverage category by volume considers every aspect of this increasingly controversial category and its competitive circumstances. Its detailed analysis covers regional and state markets as well as packaging, distribution, advertising, demographics and more.

Sectors: Water

Companies: Evian, Danone

There are currently no comments on this article

Be the first to comment on this article

Related research

Danone , Groupe in Soft Drinks (World)

Danone is the global leader in bottled water. Danone has been successful at developing local and regional brands in emerging markets to support growth. In 2012, Bonafont, based almost entirely on Mexican sales, overtook Evian in value sales terms as ...

Danone Waters Deutschland GmbH in Soft Drinks (Germany)

Danone Waters Deutschland GmbH is the second biggest player in bottled water in Germany. The company offers different brands within bottled water, including Volvic and Evian. Its main strategy is to focus on its core brands, using intensive marketing...

Danone France SA in Soft Drinks (France)

Danone France focused its efforts on its premium bottled water brands including Evian and Volvic. Bottled water is a challenging category in which to add value with considerable private label pressure in mature categories and competition from cheaper...

Related articles

Review of the Year 2013 - Part I: Bottled Water

This month's management briefing takes a look at the last 12 months for the global drinks industry. In part one, Ben Cooper reviews the year in the bottled water category.

Round-Up - NPD: The Future of Plastic Beverage Packaging

Returning from Mexico, Tom Vierhile from Datamonitor shares his thoughts on what plastic packaging has to offer, going forward.

INDONESIA: Asahi Group expands bottled water business in US$193m deal

An Asahi Group joint-venture in Indonesia is to take control of bottled water producer Tirta Bahagia Group in a deal worth IDR2.2tn (US$193m).

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page