UK: Danone Actimel advert banned

Author: just-drinks.com editorial team | 14 October 2009

A UK television advert for Danone's Actimel has been banned by the country's advertising watchdog for failing to back up its claim that the yoghurt drink provides health benefits to children.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

A UK television advert for Danone's Actimel has been banned by the country's advertising watchdog for failing to back up its claim that the yoghurt drink provides health benefits to children.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

EUROPE: Danone and Chiquita to market fruit-based drinks
Danone is to join forces with US firm Chiquita Brands International to market fruit-based drinks for the European market.

just-the-facts: 2010 Britvic Soft Drinks Report
Britvic has published its 2010 Soft Drinks Report for the UK market. Here is a round-up of the figures.

Research - Global opportunities for functional drinks
Euromonitor International's global briefing on functional drinks aims to identify markets and brands for functional drinks that offer the greatest growth opportunities. The briefing looks for ways to accelerate trends where functional drinks are growing the fastest. Insights on how to develop the identified opportunities are also offered. The data and analysis are specific to the key functional drinks sectors of sports drinks, energy drinks and functional bottled water.

Market research related to this article

Company Financials: Groupe Danone
IntroductionThe Company Financials offers insights into the financial performance of the company over last five years for about 1000 leading global companies. The datapack covers wealth of financial information relating to income statement, balance s...

The Top 10 Soft Drinks Companies: Consumer drivers, SWOT analyses and format and flavor trends
This report profiles the leading players in the global soft drinks industry....

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page