Domestic beer sales in Denmark dropped by 3.3% in 2001, continuing the pattern of decline seen in recent years. Total beer sales for 2001 reached 513 million litres, a per capita consumption of 97 litres.

The beer market in Denmark peaked in 1994 but sales have been on the decline since as a result of cross border shopping and a growing wine market. The cross border shopping business, with consumers travelling to northern Germany to buy Danish export beers, is thought to be equivalent to about 20% of domestic beer sales.

Carlsberg accounts for around 70% of the Danish beer market, while Bryggerigruppen, Albani Bryggerierne and Harboes Bryggeri are the other principal players.