USA: Dairy Industry Has a Cow
In a victory for consumers, legislation that sets calcium levels for milk has passed its first hurdle. Senate Bill 2164 was approved Wednesday by the Senate Health and Human Services Committee. The bill, introduced by Senators Debra Bowen (D-Marina del Rey) and Joseph Dunn (D-Santa Ana), sets calcium requirements in accordance with standards set for a federally mandated nutrition program. It was introduced in response to the findings of nutrition experts who have determined that the calcium content of most California milk is essentially the same as the calcium content of milk processed to federal composition standards. California law currently prohibits the sale of milk meeting federal standards. The ban, which protects California's dairy industry from competition, is one of the reasons milk prices in California are among the highest in the nation. "Senators Bowen and Dunn have called the dairy industry's bluff," said Audrie Krause, executive director of the consumer coalition Mad About Milk. "If the industry really cared about nutrition, they would be supporting SB 2164." Despite the dairy industry's claims, state law doesn't specify how much calcium is required in milk. Nutrition experts have determined that nearly 90 percent of the milk sold in California has essentially the same amount of calcium as the less expensive milk sold in other states. UCLA nutrition expert Dr. Gail G. Harrison, who testified at Wednesday's hearing, said she hasn't found any direct evidence to support the dairy industry's claim that California milk contains more calcium. SB 2164 expands the choice of milk products eligible for purchase by Californians participating in the federal Women, Infants, and Children (WIC) nutrition program by specifying exactly how much calcium is required in the milk. Current law doesn't do this; it merely specifies the percentage of fats and solids required in milk. More information on Mad About Milk is available at
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 15 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- Comment - Diageo Steps Up Defence of Haig Club
- Focus - Diageo's H1 Results by Region, Brand
- Comment - Spirits - Where Next for Scotch Whisky?
- just the Preview - Diageo Q2 & H1
- US spirits pricing went "a little high" - Diageo
- Belvedere vodka tie-up over new James Bond film
- ASA rejects Haig Club ad complaints
- Diageo H1 sales flatline as Q2 improves
- Carlsberg freezes Russia salaries, new hires
- Diageo speaks out over supplier contract changes
- Global RTD/RTS insights - market forecasts, product innovation and consumer trends research
- Diageo plc (DGE) - Financial and Strategic SWOT Analysis Review
- Edrington Group in Spirits (World)
- Global Consumer Trends and Key Consumer Targets in Alcoholic Beverages
- Global vodka insights - market forecasts, product innovation and consumer trends research