US: Daily’s introduces pomegranate margarita

By just-drinks.com editorial team | 27 April 2007

Daily's, the US-based non-alcoholic cocktail brand, has launched a new pomegranate margarita flavour to its ready-to-drink range.

The drink, which will be targeted at women, will be available this spring and will retail at US$13.99 for a 1.75-litre bag-in-box package.

"It is a great package for entertaining guests or just for drawing a delicious, cold cocktail right out of the fridge," said Daily's marketing director, Tim Barr, yesterday (26 April). "Adding another of America's favourite cocktail flavours to the family is a logical next step for Daily's."

Daily's Cocktail Mixers and Ready-to-Drink Cocktails are manufactured by American Beverage Corporation, which in turn is owned by the Dutch food group Royal Wessanen.

Sectors: Soft drinks, Water