AUSTRALIA: CUB secures Interbrew distribution deal
Interbrew and Carlton & United Breweries (CUB), have signed a distribution agreement which gives CUB the right to import, distribute and market Interbrew's brands Leffe and Hoegaarden in Australia until 2012.
The two companies already have a deal in place, since 2002, when they signed a ten-year license contract giving CUB the right to brew, distribute and market Stella Artois.
As Australian beer drinkers' seek out new experiences outside the traditional Australian mainstream beer territory, the country's premium beer market is growing at around 12% per year, outperforming the total beer market by seven percentage points.
Belgian beers, in particular, have enjoyed a surge in popularity over the past few years. Interbrew's specialty brands like Hoegaarden, the white beer, and the Leffe range of Abbey beers have grown more than 80% and 70% per year respectively in the past year alone.
"The growth of our Belgian beer portfolio is outstanding," said Trevor O'Hoy, managing director, CUB. "We are delighted to have taken our relationship with Interbrew to another level by formalising our commitment to several of Interbrew's premium brands. We are committed to the expansion of the premium segment in Australia and have no doubt that the exceptional performance of Stella Artois, Hoegaarden and Leffe will continue as Australian consumers' demand for specialty beers increases."
"Interbrew is very pleased to further develop its premium portfolio in Australia together with its long-term partner CUB, the largest Australian brewer," said Tony Desmet, senior vice president global export - Licenses.
The global roll-out of InBev's Brazilian beer, Brahma, adds a third premium brand to the global brewer's international portfolio but some observers have suggested it's an unnecessary step which threat...
SUN Interbrew is looking to relinquish its stake in Pivoindustriya Primorya....
Interbrew UK has poached two marketing managers from rival brewers....
Interbrew is to place a £1m support package behind its Czech brand Staropramen in the UK....
InBev has announced that the deadline for the receipt of acceptances for the recommended offers of US$33.41 for the remaining Class A (non-voting) shares in SUN Interbrew, along with Class A Securitie...
SUN Interbrew is looking to buy into a Siberian brewer, according to local press reports....
Interbrew UK has announced plans to launch a new speciality beer....
InBev has extended the deadline for the receipt of acceptances for the recommended offers of USD33.41 in cash for the remaining shares and Securities that it does not already own in SUN Interbrew (SIL...
- The End of the Road for International Beer Brands?
- Comment - Another One Bites Bacardi's Dust
- Allegro: The shape of things to come at Pernod?
- Pernod Ricard's FY Performance by Region, Brand
- US craft vodka puts squeeze on Pernod's Absolut
- Mast-Jägermeister targets UK off-trade boost
- Pernod bemoans tough FY as sales, profits drop
- ASA bans Jägermeister TV ad
- Bacardi announces CFO switch
- SABMiller exec to become CFO at Beam Suntory