USA: CTR, eVineyard Wrap Up First Phase of Web Site/Business Systems Upgrade
CTR's contributions to the new site included creative design, creative direction, business analysis, human factors analysis and technical services. Work for the new version focused on making the site friendlier to users with new features including primary and secondary navigation bars on all pages, readily-available primary and advanced search options, a new users guide and a more consistent use of graphics.
"eVineyard is really focused on the site's usability," says David Bostock, CTR's Director of Design Services, "and we went all out to make sure it is. We did usability tests on the site throughout the re-design process and I think we wound up with a shopping and wine education experience that is unlike any other in the market."
Project Included Back Office Software and Services
In addition to Web solutions and consultation, CTR also provided Epicor eBackOffice software, including general ledger, accounts payable and FRx reporting software. The business model is integrated throughout, from the customer-facing Web site to the back-end business systems. "CTR came through for us, from the re-design of the Web site itself, to the integration with our business systems," said Brett Lauter, eVineyard's Chief Marketing Officer. "The usability studies they did for us, for example, allowed us to make the site even more user-friendly than it was before. And that's really important. We want our customers to have great experiences whenever they come to the site."
The leader in the B2C wine market, eVineyard legally serves wine buyers in 25 states -- more than 70% of the United States market for off-premise premium wine sales. With its eight current logistic centers and the imminent opening of two additional centers, eVineyard will soon sell premium wines to each of the country's top 10 wine markets, reaching over 75% of the market and serving 28 states. In addition, eVineyard will soon offer wine accessories to all 50 states through its recently announced marketing and fulfillment alliance with The Wine Appreciation Guild.
eVineyard offers a selection of over 5,000 domestic and imported premium wines and has exceptional features such as online education, promotions and loyalty programs, sweepstakes events, a wine club and free shipping with purchases over $25. eVineyard's superior selection and delivery capabilities have led to growth averaging more than 150% per quarter since launch. The company expects to achieve profitability in 2001.
CTR Builds Software Solutions for Connected Companies
The Internet has fundamentally changed the nature of business by providing a pipeline through which companies can connect to customers, vendors, partners, and employees. CTR helps its clients take advantage of this pipeline by building Web sites connected to the supporting business systems -- such as inventory control, customer support and financials. CTR integrates all of these elements, providing an entirely automated and accurate flow of information -- from Web site to general ledger to management information -- which is the key to achieving competitive advantage. In March 2000, CTR was ranked 11th on the list of 100 Best Companies to Work for in Oregon by Oregon Business magazine, and in 1998 it was named Microsoft Partner of the Year for the Pacific Northwest region. CTR has headquarters in Portland, Oregon and branch offices in Seattle, San Francisco and Los Angeles. For more information, visit www.ctr.com or send email to firstname.lastname@example.org.
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