Diageo has lined up a brace of television adverts in the US for its Crown Royal Canadian blended whisky brand.

The campaign, announced yesterday (8 December), represents Crown Royal's first national advertising push in the country in more than five years.

The two 30-second spots, titled 'Set' and 'Billiards', "reflect regal acts in a contemporary world", the company said. The ads will begin airing this month.

"This new advertising campaign is another step towards establishing a strong and lasting emotional connection with our consumers," said Ami-Lynn Bakshi, vice president for Crown Royal.

Crown Royal is the number one selling whisky brand in the US by value and the sixth largest spirits brand in the US by retail dollar sales, Diageo noted. The brand's portfolio includes Crown Royal Deluxe, Crown Royal Reserve, Crown Royal Cask No. 16 and Crown Royal XR.