Crown Imports has launched a food-based tie-up for two of Grupo Modelo beer brands in the US.

The company, a 50-50 joint venture between Modelo and Constellation Brands, said today (24 June) that the programme, entitled 'Paired to Perfection', will see Modelo Especial and Negra Modelo, pair with the Worcestershire sauce brand Lea and Perrins in the country.

A free booklet containing recipes will be offered, while coupon offers include US$1 off Lea & Perrins and $3 off the combined purchase of any fresh or frozen beef or chicken product and Negra Modelo or Modelo Especial.

A $10 mail-in rebate off the combined purchase of any fresh or frozen beef or chicken product and Negra Modelo or Modelo Especial will also be offered.

The campaign will run via grocery store meat counters from now until the end of September.