US: Crown Imports launches Hispanic campaign for Modelo Especial
By just-drinks.com editorial team | 28 April 2011
Crown Imports has followed the latest push for Grupo Modelo's Corona Extra beer brand in the US with a national multimedia advertising campaign for Modelo Especial in the country.
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Crown Imports has followed the latest push for Grupo Modelo's Corona Extra beer brand in the US with a national multimedia advertising campaign for Modelo Especial in the country.

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