US: Crown Imports extends Corona, Chesney partnership

By | 18 November 2008

Crown Imports is extending Corona's partnership with country singer Kenny Chesney.

Corona has developed a display card to promote Chesney's new album 'Lucky Old Sun', which launched in October, it said yesterday (17 November). 

The card can be used to gain US$2 off the CD or a digital download from the album's website. It will include a tearpad with information for the consumer. 

The programme, which kicked off this month, will run throughout January.

Crown Imports is a joint venture that imports, distributes and markets the Grupo Modelo portfolio and other beer brands across the US.

Sectors: Beer & cider

Companies: Grupo Modelo

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