US: Crown Imports appoints marketing chief

By just-drinks.com editorial team | 28 January 2009

Crown Imports has appointed Jim Sabia to the position of executive vice president of marketing in the US.

Sabia will have responsibility for overseeing all marketing functions across the company's beer portfolio, including Corona Extra, Corona Light and Modelo Especial. the company announced today (28 January).

Most recently, Sabia headed up marketing at Constellation Spirits for two years, where he was responsible for the repositioning of Black Velvet Canadian Whiskey and developing new creative for Efen Vodka and 1792 Bourbon.

Prior to this, Sabia had a 17-year career with Molson Coors Brewing Company.

Bill Hackett, president of Crown Imports, said: "He has the experience to collaboratively work with the entire Crown team in support of our overarching initiative to take our business to the next level."

Crown Imports is a 50-50 joint venture between Grupo Modelo and Constellation Brands.

Sectors: Beer & cider

Companies: Modelo, Constellation, Molson Coors