US: Crown combines with Casanova for Hispanic marketing

By just-drinks.com editorial team | 7 December 2006

Modelo's US distributor, Crown Imports, has named Casanova Pendrill Integrated Hispanic Communications as its Hispanic agency of record for the company's Corona Extra, Corona Light, and Modelo Especial brands.

The Costa Mesa, California, based agency will handle strategic planning, creative development, production, media buying, promotions and public relations.

Tom McNichols, executive vice president of marketing for Crown Imports, said: "We were looking for an agency partner that not only has successfully managed beer brands, but also understands how to leverage consumer insight into integrated communications platforms. Casanova Pendrill's creative culture is very well suited for our needs."

Sectors: Beer & cider

Companies: Modelo