JAPAN: Cranberry is flavour of the month in Japan

By David Robertson | 14 August 2000

Japanese consumers are developing a taste for cranberries and many manufacturers are leaping on the bandwagon of new flavours.Kikkoman Corporation makes Del Monte Cranberry juice and says that increased demand has encouraged it to launch Cranberry and Apple and Cranberry and Grape flavours.And with a big marketing push Kikkoman says it hopes to boost cranberry sales 10 fold in 2000. The company says it hopes the berry will become a favourite among health conscious drinkers.Cranberries contain polyphenol, vitamin C, dietary fibre and anthocyanin - good for the eyes. Cranberries are also being included in diary products.Meiji Milk Products launched a cranberry yoghurt earlier this year and expects sales of about one million yen this year.

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Japanese consumers are developing a taste for cranberries and many manufacturers are leaping on the bandwagon of new flavours.Kikkoman Corporation makes Del Monte Cranberry juice and says that increased demand has encouraged it to launch Cranberry and Apple and Cranberry and Grape flavours.And with a big marketing push Kikkoman says it hopes to boost cranberry sales 10 fold in 2000. The company says it hopes the berry will become a favourite among health conscious drinkers.Cranberries contain polyphenol, vitamin C, dietary fibre and anthocyanin - good for the eyes. Cranberries are also being included in diary products.Meiji Milk Products launched a cranberry yoghurt earlier this year and expects sales of about one million yen this year.

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