US: Craft brewers urge "transparency" from global beer firms
Craft brewers have pointed the fingers at global beer companies
The Brewers Association has accused global beer companies of trying to “blur the lines” between their products and "genuine" craft beers.
The trade body, which represents independent US craft brewers, also called for transparency over brand ownership through the labelling of products. The group used the announcement to re-state its definition of a craft brewer.
“The large, multi-national brewers appear to be deliberately attempting to blur the lines between their crafty, craft-like beers and true craft beers from today's small and independent brewers,” it said in a statement yesterday (13 December).
“We call for transparency in brand ownership and for information to be clearly presented in a way that allows beer drinkers to make an informed choice about who brewed the beer they are drinking.”
In seeking to differentiate the two types of brewers, the group added: “It's important to remember that, if a large brewer has a controlling share of a smaller producing brewery, the brewer is, by definition, not craft.”
The assocition said a craft brewer is defined as “small and independent”. It added: “Their annual production is 6m barrels of beer or less and no more than 25% of the craft brewery is owned or controlled by an alcoholic beverage industry member who is not themselves a craft brewer.”
For a recent commentary from just-drinks on this subject, click here
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