US: Craft brewers unite to highlight Pennsylvanian industry
Craft beer has found success in the US
A group of central Pennsylvanian craft brewers have joined forces to help attract new consumers through their doors.
The 12 brewers, who have formed the Hershey Harrisburg Craft Beer Country (HHCBC), will jointly promote their breweries as well as Pennsylvania's flourishing independent brewing scene, the group said last week. About 100 of the US' 2,400 craft breweries are in the state, including HHCBC member Troegs Brewing Company, which opened a 90,000 square-foot brewery in 2011.
"This collaborative program represents a wide range of breweries, all sharing a narrow focus on producing quality crafted beers,” HHCBC president Jason Reimer said.
“Together with our community partners we will draw the attention of new audiences to our region as a destination for craft beers and quality entertainment.”
The new venture has been launched in conjunction with local tourism and economic development bodies and is based on a similar program for Hershey Harrisburg wine makers that started in 2011, Reimer said.
The success of the US craft beer sector helped the overall beer market return to growth last year, a report said this month.
- How the can has a part to play in beer's future
- The Future of Cocktails - Consumer Trends
- Will Brexit make a winner out of Travel Retail?
- Coke Life - Coca-Cola's niche soda - Comment
- Global water targets risk hiding local concerns
- Diageo reveals revival plan for former factory
- Diageo Australia's commercial head to step down
- US hits AB InBev with US$6bn fine over India sales
- William Grant sees 2015 sales, profits lift
- Stoli Group CEO Rob Cullins to step down
- Global gin insights - market forecasts, product innovation and consumer trends
- The Next Seven Big Beverage Markets
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends
- Global rum insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends