US: Craft brewers outperform beer heavyweights - figures
Craft beers keep their head in US recession
Small-time craft brewers have continued to outperform industry titans in the US beer market in 2009, figures show.
Sales of craft beers in the US rose by 7% in volume and by 10% in value, to US$7bn, for the 12 months of 2009, compared to 2008, according to trade body The Brewers Association.
The figures compare favourably to volume sales declines of around 2% for industry leaders Anheuser-Busch InBev and MillerCoors in the US in the same year.
Paul Gatza, director of The Brewers Association, said: “Americans have an increasing appreciation of craft beers, and the growing number of brewers behind them. They’re eager to try the latest seasonal release and to sample a variety of beers from different breweries.”
Craft beers represent around 4% and 7% of total beer market volume and value respectively in the US.
Is beer good for you? The health benefits and drawbacks of beer have long been studied and debated. But is beer good for your country? Most definitely, conclude Larry Nelson and Frank Zappa....
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