US: Craft Brew Alliance recalls Square Mile Cider bottles

By | 22 July 2013

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The Craft Brew Alliance (CBA) has recalled 2,500 cases of Square Mile Cider in the US over fears the brand's glass bottles could burst.

The recall covers Square Mile Original Hard Apple Cider and Square Mile Spur & Vine Hopped Apple Cider packaged before 15 May, CBA subsidiary Square Mile said on Friday (19 July). The products were from a first production run and refermentation could cause the packaging to burst, the company said. 

Square Mile added that it has identified the problem and no illnesses or injuries have been reported.

“We are working with our wholesalers and retail partners to remove all affected product from store shelves as quickly as possible,” Square Mile brand manager Lorin Gelfand said.

CBA reported a first-quarter loss in May as sales dropped by 5% but said it expected to post growth in FY sales and profits.

Expert analysis

Craft Brewers Alliance, Inc. : Consumer Packaged Goods - Company Profile, SWOT & Financial Report

Canadean's "Craft Brewers Alliance, Inc. : Consumer Packaged Goods - Company Profile, SWOT & Financial Report" contains in depth information and data about the company and its operations. The profile contains a company overview, key facts,major products and services, swot analysis, business description, company history, financial analysis, mergers & acquisitions, recent developments, key employees, company locations and subsidiaries, employee biographies as well as competitive benchmarking data.

Sectors: Beer & cider, Corporate social responsibility (CSR)

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US: Craft Brew Alliance recalls Square Mile Cider bottles

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