CBA has prepared for its CEO succession

CBA has prepared for its CEO succession

Craft Brew Alliance has lined up a former Heineken USA head as its new CEO, three weeks after bringing another former employee of the Dutch brewer in as CMO.

Andy Thomas, who led Heineken's US unit from 2005 to 2007, will take over from current head Terry Michaelson at the start of next year, the Pacific north-west brewing group said yesterday (21 November). Former Heineken marketing chief Ken Kuze was appointed CMO last month.

Thomas is CBA's president of commercial operations and joined the group in 2011 after serving as a consultant. As well as spending 12 years with Heineken International, he was previously an independent consultant and senior advisor to The Monitor Group. 

Outgoing CEO Michaelson will continue to advise the company until the end of 2014, CBA said.

CBA chairman Kurt Widmer said: “The board has planned carefully for this succession, and we’re very proud of the progress and growth CBA has achieved under Terry’s exceptional leadership. Looking ahead, we are confident that CBA will continue to thrive with Andy at the helm.”

He added: “His previous experience as CEO for Heineken USA makes him the right person for the job.”

In year-to-date results announced this month, CBA was back in the black, boosted by demand in new and existing markets. 

Expert analysis

Craft Beer Market in the US 2012-2016

Craft Beer Market in the US 2012-2016

The analysts in this report forecast the Craft Beer market in the US to grow at a CAGR of 17.46 percent over the period 2012-2016. One of the key factors contributing to this market growth is the chan...read more