US: Craft beer sales accelerate in H1 - figures
Craft beer sales buck the industry gloom
Sales of craft beers from small-time brewers have continued to outpace the stagnant US beer market, growing by 12% in value in the first half of 2010, official figures show.
The rise follows on from a 9% increase in value sales in the same period of 2009, said the Brewers' Association today (3 August).
Volume sales of craft beers also rose for the six months to the end of June, to 4.6m cases from 4.2m in the first half of 2009.
MillerCoors, the second largest brewer in the US, said today that it would focus more resources on its newly-created craft and imported beers division as consumer demand for big beer brands in the US has continued to struggle.
"While craft brewer sales volumes climbed 9% in the first half of 2010, overall US beer industry volume sales are down 2.7% so far,” said Paul Gatza, director of the Brewers Association.
There are 1,625 registered craft brewers in the US, more than at any time in the last 100 years.
"Entrepreneurs across the land are creating jobs by opening new microbreweries and brewpubs, and we are also seeing many homebrewing hobbyists going pro by starting what have been referred to as nanobreweries," said Gatza.
However, despite the growth, craft beers remain a small proportion of the US beer market. MillerCoors alone sold 34.2m barrels in the first half of 2010.
Sectors: Beer & cider
- What's so special about Islay anyway? - Comment
- Six key trends for alcoholic drinks in 2016
- What do Bourbon and craft beer have in common?
- Ten things to know about spirits in the US
- Aus wine industry pays price for past failures
- Alcohol industry warning over Kroger plan
- SABMiller hits back in UK corporation tax row
- Diageo's Orphan Barrel The Gifted Horse - NPD
- Suntory bids for Lucozade, Ribena Nigerian network
- American rye whiskey sales leap 600% in five years
- What Next for Beer and Brewers Following the MegaBrew Deal?
- Global travel retail insights - market forecasts, product innovation and consumer trends
- Global Beer Trends 2015 : Global Beer Trends and Long-term Forecasts
- Global Whiskey Market 2016-2020
- Global sparkling wine insights - market forecasts, product innovation and consumer trends research