Craft beer is continuing to grow share in the US

Craft beer is continuing to grow share in the US

Craft brewers in the US saw volumes and value in 2013 jump by about one-fifth, as the sub-category grabbed a larger slice of the overall beer market, new figures have shown.

Volumes in 2013 increased by 18% to 15.5m barrels, according to The Brewers Association, the trade organisation representing small and independent US craft brewers. Retail dollar value, meanwhile, climbed by 20% to US$14.3bn.

The increases, detailed yesterday (17 March), mean the craft beer segment increased its volume share of the US market to 7.8% from 6.5% in 2012, and its retail dollar value share to 14.3% from 10.2%. Earlier this month, the Brewers Association set craft brewers a target of 20% volume share by 2020.

“With this stellar year, craft has now averaged 10.9% growth over the last decade,” said Bart Watson, staff economist at the Brewers Association. “Beer drinkers are excited about what small and independent brewers are offering and that is evidenced by the rising production and sales of the craft segment.”

The figures also showed 413 new breweries opened and 44 closed in 2013, taking the total in the US to 2,822. Some 2,768 of the breweries are considered craft.

Expert analysis

The Craft Beer Phenomenon

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