DENMARK: CPI buys Aqua d'or private-label ops

By | 19 January 2007

Company Products International (CPI), the Denmark-based consumer products marketing company, has reached an agreement to buy the private-label business of mineral water company Aqua d'or.

CPI has been eyeing the Aqua d'or business as part of a strategic plan to grow its business-to-business operations.

The takeover is focused on Brandwater, which managed Aqua d'or private-label mineral and flavoured water products. "This agreement will allow CPI to customise and offer our clients specific mineral water products and packaging solutions," said CPI director Morten Ernstsen.

The Brandwater agreement follows Groupe's Danone move to buy a 49% holding in Aqua d'or last year. The deal will see Aqua d'or market and distribute Danone's Evian brand in Denmark and throughout Scandinavia.

Sectors: Soft drinks, Water

Companies: Aqua, Danone, Evian

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DENMARK: CPI buys Aqua d'or private-label ops

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