Courvoisier has begun a promotional sweepstake in the US.

The Cognac brand launched the 'Upgrade Your Style' promotion at the beginning of this month, Courvoisier said yesterday (28 March). The incentive offers ten prize winners the opportunity to each win a tailored designer suit, clothing accessories, and a trip to New York for a photo shoot in the suit, a group dinner and US$800 spending money.

"Courvoisier is a brand that encourages consumers to enjoy the finer things in life," said Chris Mahoney, senior brand director, Courvoisier. "This promotion has been designed to match Courvoisier's brand attributes, offering our consumers what they have 'earned' - sophistication, fashion and luxury."

Consumers can enter the sweepstakes via a mail-in entry form, found on the bottle necks and included with the purchase of a Courvoisier VSOP 750ml.

The campaign will be supported at off-trade locations across the US until June.

Formerly owned by Allied Domecq, Courvoisier joined the Fortune Brands stable last year as part of Pernod Ricard's acquisition of Allied.