US: Courtney and Carter Reum unveil VeeV ad campaign
Courtney and Carter Reum has launched an advertising campaign for its Açaí Spirit brand VeeV in the US.
The advert, which the company said is the first for the brand, launches today (15 June) and will comprise of a sequence of advertisements in both out-of-home locations as well as in online media.
The campaign aims to target cocktail and foodie lovers in LA, Chicago, San Francisco, New York and Miami, with a plus US$1m spend between June and September.
Founding partner Courtney Reum said: "The time is now for VeeV to rollout advertising. At a point where a lot of brands are cutting back on marketing, there is heightened opportunity for brands that are investing, such as VeeV, to attract a larger share of new drinkers, while retaining those who have been fans of our brand from day one."
Digitally, VeeV will be displayed on home entertaining and food and drink sites including Eater, Chowhound, Epicurious, Chow, Food Network and Evite.
VeeV was launched in May 2007 by Courtney and Carter Reum. The company donates $1 from every bottle sold to The Sustainable Açaí Project, which ensures the sustainable and socially responsible harvesting of açaí.
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