GERMANY: Court rules on Budweiser pan-European ads
Anheuser-Busch is claiming victory after a German court ruled in its favour in its on-going trademark dispute with the Czech brewer, Budejovicky Budvar, by dismissing claims of trademark infringement. The decision made this week by a Cologne trial court means that Anheuser will no longer have to block its Budweiser advertisements from spilling over into Germany, after it protected Anheuser's right to promote its Budweiser beer with advertising on global television networks and through the internet at its website.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- Comment - Scotch's Battle with Age
- Focus - The Risks of Acquisitions
- SABMiller & Meantime: Notes for the New Owner
- Interview - Illva Saronno CEO Augusto Reina
- Brown-Forman's FY Performance by Region, Brand
- Pernod Ricard to up focus on consumers - CEO
- Diageo to close Maryland bottling site
- Diageo creates USL unit to oversee own brands
- A-B InBev GSA head in drink-driving crash
- Pernod Ricard on US starting blocks with Havanista
- Global Tequila insights - market forecasts, product innovation and consumer trends research
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research
- Global rum insights - market forecasts, product innovation and consumer trends research
- Diageo plc (DGE) - Financial and Strategic SWOT Analysis Review
- Africa: The Final Frontier for Beer