VENEZUELA: Court rules against Brahma
By just-drinks.com editorial team | 24 March 2003
The Venezuelan high court has ruled that the Brazilian brewer, Brahma, must change the label design of its light beer in Venezuela as it is too similar to local rival, Regional. The Supreme Tribunal of Justice also fined Brahma US$100,000.
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The Venezuelan high court has ruled that the Brazilian brewer, Brahma, must change the label design of its light beer in Venezuela as it is too similar to local rival, Regional. The Supreme Tribunal of Justice also fined Brahma US$100,000.

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