The soft drinks producer Cott Corporation yesterday announced the appointment of its president and CEO, John K. Sheppard, to the board of directors of the Washington, DC-based American Beverage Association (ABA).

"The association has become more important than ever before, representing our industry on a multitude of critical issues," said Sheppard. "It is an exciting time for the beverage industry and I am honored to be appointed to its governing board."

The American Beverage Association is the trade association representing the broad spectrum of companies that manufacture and distribute non-alcoholic beverages. Its membership of beverage producers, distributors, franchise companies and support industries provide a wide variety of beverage choices, including bottled water, juice, juice drinks, sports drinks, regular soft drinks, zero- to mid-calorie soft drinks, teas, and dairy-based beverages.

ABA hairman of the Board Ralph D. Crowley said that Sheppard will bring the perspective of retailer brand carbonated soft drink manufacturing to the board.

He added: "As the president and CEO of the largest retailer brand soft drink manufacturer in the world, John brings with him extensive knowledge of the beverage industry and the myriad issues confronting us. We are extremely pleased to have him join our Board and look forward to the many contributions he will make."