Click through to view Cott Beverages Emerge Sport Tropical Berry

Click through to view Cott Beverages' Emerge Sport Tropical Berry

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Cott Beverages' Emerge Sport Tropical Berry  

Category - Soft drinks, energy, flavoured

Available - From this month

Location - UK, off-trade, Asda, Tesco, Co-op

Price - SRP of GBP0.50 (US$0.80) per 50cl PET bottle with sports cap

Emerge Sport Tropical Berry is Cott Beverages' third flavour in its sports drink line, joining orange and mixed berry.

Cott Beverages, the UK subsidiary of Cott Corp, will promote the drink in university campuses this summer, along with Emerge’s Juiced, Stimulation and Glucose lines.

“2012 promises to be a really exciting year for us with a number of new product developments underway,” said Emerge brand manager Barry Goode. “Our marketing strategy over the next 12 months is concise, fun and in keeping with our target audience.”

Last month, Cott Beverages bought troubled Scottish drinks-maker Sangs.